There is great incentive to invest in a start up. There is the excitement. There are tax incentives for various jurisdictions. There are even tax incentives for when a venture fails. There is the expectation that there will be an Initial Public offering, a trade sale, or the venture will be sold to venture capitalist.
But what if the venture does not fail, and no buyer comes along?
How does the investor exit then?
Until now, he or she cannot.
So we have started a listing service to try to connect buyers and people that have unlisted shares they might want to sell.