Value proposition worksheet v1

We offer:

  • Value Proposition Design and Review
    • It’s always a good time to look at your Value proposition.
    • Your customer’s drivers for buying your offering may be changing
    • Do you need to look for additional customers?
    • Can you offer something additional to your existing customers with the resources you already have?

Please ask if you would like a Word version.

Use the worksheet with our compliments. If you would like to discuss it, please schedule a free call.

  • Business Plan – planning a new business
    • If company is new or being planned, you’ll need to work out every aspect of how it will be. Investors and lenders will want to see the plan before they offer any funding.
  • Business case – planning a new product
    • How much product will you sell each year?
    • At what price?
    • What are the costs?
    • Will it break-even? When? Make a profit?
    • How much do you need to invest in tooling, development, training and marketing
  • Marketing Plan –
    • Who are the customers?
    • How will they find out about the product?
    • Why will they buy it? Will it solve a problem? Make their life better.
    • Will they buy more if the product is promoted?


  • Full-cycle Product Management – We can manage a product throughout its lifecycle or any part of it
    • From the cradle-to-the grave
    • Inception
    • Business-case
    • Value Proposition Design (see above to download a worksheet)
    • Prioritisation
    • Development
    • Launch
    • Product marketing and promotion
    • Monitoring commercial performance
    • Working with e.g. sales, engineering, supply-chain, training and other marketing groups.
  • Product marketing and Marketing Communications, eg:
    • Marketing planning
    • Messaging
    • Sales presentations (Overview and technical)
    • Brochures
    • White papers
    • Customer engagement