Creating the Perfect LinkedIn Profile

The Ultimate Guide


Looking For B2B Leads For Your Business?

However you use it, LinkedIn Is the Place to be 

Whether you’re a business owner, a sales professional, a thought-leader in your area of expertise or you just want to keep in contact with old colleagues, there’s no better place.

  • 600m+ users worldwide
  • 2 new users a second
  • 1 in 3 of the world’s professionals are on LinkedIn!

It’s a gateway to more than half a billion potential leads – who you can connect with, build relationships with and do business with!

However you are planning to use LinkedIn – it all starts with creating the perfect profile…

Why Your Profile Matters

In life, you only get one chance to make a first impression. The same is true on LinkedIn.

Your profile is your advert on LinkedIn – the (only) place on the network that’s completely dedicated to you. If you’re looking to drive sales leads and generate business on LinkedIn, you need a winning profile.

 It’s your opportunity to sell yourself, your products and your services. Get things wrong, and you’re going to put potential connections off.

1 – Make it Personal

LinkedIn is full of boring, cookie-cutter profiles that are easy to ignore.

We want to create something memorable, personal and professional – an interesting, easy to read profile that demands attention, engages with readers and really reflects your personality.

Before you start filling in your profile, here are a few general guidelines:


  • Write in the first person (I/me)
  • Write as you speak
  • Be friendly and professional
  • Use plain English
  • Be honest and authentic
  • Keep it clear, concise and to the point


  • Refer to yourself in the third person
  • Use business jargon
  • Be overly formal or casual
  • Be too pushy or salesy
  • Write too much

Remember your LinkedIn profile is not a CV/Resume

2 – Complete Every Section

Waste not, want not!

LinkedIn gives you loads of opportunities to sell yourself on your profile – so make sure you’re using them all. Every empty profile section is a wasted chance to sell yourself.

Start by taking your time, and filling in all of the following sections.

  • Name
  • Headline
  • Summary
  • Accomplishments
  • Website Anchor Text
  • Website URL
  • Position Title
  • Position Description
  • Phone Number
  • Address
  • Skills

You’ll know when you’ve successfully completed all the sections, as you’ll receive an “All Star” ranking.

3 – Choose The Perfect Picture

A picture speaks a thousand words.

It’s the very first thing people will see on LinkedIn when you appear in the search results, and when they visit your profile. People will judge you on your photo, so it needs to be right. (The ideal profile picture size is 400 x 400 pixels)

This means:

  • A simple head and shoulders shot
  • Smart casual or business dress (depending on your business)
  • Don’t forget to smile!



  • Wedding photos
  • Blurry photos
  • Beachwear or overly casual dress
  • Drinking/night out photos
  • Action shots
  • Weird backgrounds
  • Mugshots

Do yourself a favour, and invest in some professional shots taken by a professional photographer. Anything else is a compromise. If your budget really won’t stretch to professional photos, then use a good quality DSLR camera. Stand against a neutral, plain background and keep it simple. Smartphone photos really are a last resort…

 4 – Write Winning Headline

After your picture, the headline is the most important aspect of your profile.This headline appears in LinkedIn search results and at the top of your profile – it’s your first opportunity to sell yourself and invite connections. The vast majority of headlines on LinkedIn are boring and forgettable – most simply list the job title. What we want to do develop something more interesting that piques the interest of potential leads, and encourages them to find out more.

Here’s an example of some headlines I might use, as a Social Media Marketing Expert…



Social Media Marketing Consultant


Better (added features and benefits)

I Make Social Media Drive Sales!


Even Better (added call to action)

I Make Social Media Drive Sales!. Ask me for a Demo.


Best (added target audience and intrigue)

I Make Social Media Drive Sales For Business Coaches! Ask me for a Demo.


What we’ve done here is used some proven marketing methods to build on the concept. The result is something that demands attention and builds interest, is focused on our target audience, and promises a tangible benefit.

It also invites them to connect…

4 – Show You’re Open To Connect

People can be reluctant to make new connections with strangers on LinkedIn. We want to make it clear that we want to connect with people, and welcome interest from everyone.To do this, we’re going to address it directly, in the opening paragraph of our profile summary.

Try something like:

“Thanks for visiting my profile today. If we are not already connected, please feel free to send me an invite by hitting the “Connect” button above. I’m always open to meeting new people.”

 Of course, you’re going to want to personalise this message to make it sound like you.


5 – Tell Them What You Do

Every advert needs a call to action, and your LinkedIn profile is no different.

Potential leads need to know what they need to do if they want to do business with you, and you can provide this in your profile.

Offer a brief insight into your business:

  • What you do and how it benefits your clients.

 Then, at the end of your profile, include specific instructions to get in touch:

  • Whether by phone, email or through LinkedIn.


6 – Get Some Recommendations

Your profile should demonstrate your value to potential leads. People buy from people they know, like and trust. One of the best ways of building trust is through endorsements from our existing connections. On LinkedIn, we can use the built in recommendations tool to do this.

How To Request a Recommendation From Your Profile:

  1. Click the ‘Me’ icon Select ‘View Profile’
  2. Click the arrow next to ‘Add Profile Section’
  3. Click the arrow next to ‘Additional Information’
  4. In ‘Additional Information’ Click ‘Request a Recommendation’
  5. Now Follow LinkedIn ‘pop up’ guides Type the name of the connection you’d like to ask for a recommendation in the ‘Who do you want to ask?’ field
  6. Select the name from the dropdown that appears, then fill out the ‘Relationship and Position’ fields in pop-up window, and click Next
  7. You can include a personalised message with your request by changing the text in the message field and click ‘Send’

They will receive a message asking them to write you a short testimonial. If you’re struggling to generate testimonials, then you can always offer to write them one in return!

You don’t need hundreds, but two or three will really improve your profile.

Now What?

We hope you’ve found this information useful in developing a powerful LinkedIn profile.

But what if we told you that’s only half of the puzzle? Now that you’ll have a profile better than 99% of your competition, you’re going to want make sure it’s seen by as many targeted prospects as possible. We can help you do that. We have created solutions for all kinds of businesses from Coaches and Consultants through to SaaS providers, Entrepreneurs and many other organisations.

Beep2B – A proven program to fill your calendar with more qualified appointments than you can handle.

With The BEEP Method, you can:

  • Build a powerful network of connections
  • Engagecontacts to gain their trust
  • Educate them to build credibility and familiarity
  • Promote your products and services
  • Generate 2-3 solid appointments a day
  • Drive consistent new business from LinkedIn


Imagine your Sales pipeline once you’re able to combine a profile better than 99% of your competition with make sure it’s seen by as many targeted prospects as possible